Businesses/organizations sponsor conferences for a dynamic combination of brand exposure, lead generation, and industry leadership. By putting their brand in front of a highly targeted audience, sponsors achieve targeted visibility that drives credibility and awareness. This open access to key decision-makers and potential customers allows sponsors to create special opportunities for high-quality lead generation and relationship development that can accelerate sales. In addition, sponsoring frequently comes with speaking slots, through which a company can demonstrate its experience and establish itself as an opinion leader. Lastly, sponsoring is an investment that yields quantifiable returns, builds alliances, and provides a considerable competitive advantage to a company within its sector.